I ran ads for a month. Lots of clicks, but the phone never rang.
Money gone, no customers
Usually the ads were showing for the wrong searches: job hunters, freebie seekers or people in another city.
Someone typing "dentist near me" or "accountant richmond hill" needs help today. We build Google Search campaigns aimed at exactly those people, count the calls and messages your ads bring in so you know where every dollar went, and send you a plain-English report every month. We're a local team based in Newmarket, working with businesses across Toronto and the GTA.
This is what business owners in Toronto and Newmarket tell us after a bad run with Google Ads. Almost every story has the same cause: nobody was watching the searches or counting the calls.
| Search | Cost | Result |
|---|---|---|
| accountant richmond hill | $63 | 3 calls |
| accounting jobs toronto | $41 | Job seeker |
| free tax filing online | $38 | Wants it free |
| accountant mississauga | $29 | Outside your area |
| tax accountant near me | $44 | 2 calls |
$108 of $215 went to searches that were never going to become customers.
A few negative keywords and the right location settings would have sent that money to the right searches instead.I ran ads for a month. Lots of clicks, but the phone never rang.
Usually the ads were showing for the wrong searches: job hunters, freebie seekers or people in another city.
I just accepted Google's automatic suggestions and added my card.
Default settings are designed to spend your budget, not to find the right customers for you.
I get clicks, but I have no idea who called from the ad.
If calls and messages from your ads aren't counted, you only see clicks, and every decision is a guess.
We stopped working with the agency, and the account went with them.
If the account isn't in your name, you start from zero every time you switch agencies.
I was getting clicks from across Ontario, even outside Canada.
Your ads should target people who are actually in your area, not anyone who happens to be interested in it.
People click, then leave right away.
Someone who searched "laser hair removal" should land on that exact service page, with a call button right there.
On Google, the customer is looking for you and needs it now. On Instagram and Facebook, you go to people who weren't thinking about it yet. Both work, just for different jobs.
Best for: services people search for when they need them: clinics and dentists, lawyers, accountants, immigration consultants, repair pros and online stores.
Best for: things people need to see before they want them: restaurants, beauty, classes and workshops, events and new products.
Plenty of businesses need both: Google for people who are ready right now, Meta so more people know you exist in the first place. Not sure where to start? Ask us. We'll give you a straight answer.
Instagram & Facebook AdsOur Meta Ads plansFor a local business, Search is the best place to start because it reaches people who are already looking for what you do. We add remarketing and Shopping when they actually make sense for you.
Ads at the top of Google, only for the searches we choose. The backbone of Google Ads for a local business.
A reminder for people who visited your site but didn't call. Usually cheaper than finding a brand-new customer.
Your product photo, price and store name right at the top of Google. For online stores built on the Manisoft store platform.
Your ad budget goes straight from your card to Google. Our management fee covers building, optimizing and reporting. Setup is included in your plan, and there's no long-term contract.
Setup included · Fits an ad budget of up to $1,000/month
Start with StarterTell us your business and areaSetup included · Fits an ad budget of $1,000–$4,000/month
Go with GrowthTell us your goal and budgetYou set a daily budget in Google Ads. Google may spend up to twice that on a busy day and less on a slow one, but it won't charge you more than your daily budget × 30.4 in a month. That money goes to Google, not to us.
Connecting your site to Google Ads, counting calls, forms and WhatsApp clicks, and, for stores built on the Manisoft store platform, setting up Merchant Center and your product feed, all at no charge. You also get up to 3 campaign landing pages free during our work together (one page using our ready-made layout and one round of edits; you supply the text and images). Redesigning other pages on your site is priced separately.
These aren't part of the plans, for example Google Shopping for Shopify or WooCommerce stores, or more than 100 products. We'll take a look first and give you a clear price before we start anything.
Month-to-month, cancel with 30 days' notice. Your monthly rate stays the same for as long as we work together. All prices in Canadian dollars.
The account is created with your business email and paid with your own card. We just connect to it as a manager.
The ad is only one piece. If the landing page is weak or calls aren't counted, even a great campaign falls flat. We build websites, shoot video and photos, and run the ads, so nothing gets lost between different people.
Didn't see your question here? Just ask. A real person will get back to you.
Tell us what you do and where. We'll tell you whether Google Ads makes sense for you, what budget to start with and which plan fits. Management from $200 a month.